The Bristol and Bath region has a combination of university-based research excellence in creative technology and world class production capability in our regional creative industry cluster. Over the next 5 years the newly formed MyWorld programme will build on these strengths by researching, developing, testing and showcasing the latest advances in digital creative technologies. It has been funded with £30m from the UK Research and Innovation’s (UKRI) Strength in Places Fund (SIPF) with a further £16m coming from an alliance of more than 30 West of England industry and academic partners joining forces to undertake the project since April 2021.
One element of this programme explores practical and theoretical interventions to imagine and create robust, low-carbon, high inclusion, high democracy alternatives to existing economic models that can inform the development of Bristol and other city-regions. We will explore these models for the creative industries and connect them to approaches to city and regional governance, focusing on the systems change needed to deliver socially desirable economic development, including inclusive and diverse talent pipelines for innovation.
See the MyWorld website if you want to know more, or contact Professor Martin Parker at the University of Bristol, or Dr Simon Moreton at the University of the West of England.